The Focus Firm Method: How & Why It Works

Published by Arkansas Trial Lawyers Association


Trial lawyers are well aware of the countless unknowns affecting a jury’s assessment of liability and damages, and they know that for each case there are countless ways to frame it before a jury. That’s where focus groups can be a key tool in your toolbox. By using scientific methods to drill down to the best message and then applying strategic communications methods to refine it, you can create a winning frame that will take your argument from good to great to out of this world.

Matthew Hass
Matthew J. Hass received his bachelor’s degree in Communications focusing his studies on rhetorical theory, persuasion and debate from Henderson State University in 1999. Matthew’s strong interest in politics coupled with his communications background was a perfect fit for political campaign work. Matthew began volunteering for political campaigns before he could drive, and his role quickly evolved to campaign management. Matthew honed his advocacy skills in this capacity by successfully...More

Originally Published

February 21, 2018

Program Titles and Supporting Materials

This program contains the following components:

  • The Focus Firm Method: How & Why It Works - Paper 1
  • The Focus Firm Method: How & Why It Works - Video

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


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